Dana began her career in communications in 2000, joining one of Northern Ireland’s largest PR agencies, where she led multiple, high-profile accounts across the public and private sectors. Her strategic capabilities, creativity, tenacity and media persuasiveness saw her produce numerous GB and Ireland-wide award-winning campaigns on behalf of her clients and secured her a place on the company Board.
In 2010, Dana joined Gemini Pubs Ltd as Marketing Director, providing strategic input across the hospitality group’s pub, restaurant and off-licence interests with particular focus on sales, marketing and business development. Under her leadership, the group won multiple consumer and industry awards and bucked the overall industry trend to achieve significant growth.
In 2017, Dana re-entered the PR industry, joining LK Communications as Board Director, bringing her particular blend of communications excellence and commercial acumen, along with real political, social and policy insight.