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Insomnia wakes up to Belfast’s coffee culture craze

Insomnia, Ireland’s leading independent coffee chain, has officially launched its brand-new Belfast city centre outlet at CastleCourt Shopping Centre, only its second in Northern Ireland.

The new café occupies the unit formerly held by American Candy World and provides ten new jobs for the local workforce.

Insomnia has more than 150 coffee shops across Ireland and the UK, with the company’s only other outlet in Northern Ireland located at the International Airport at Aldergrove.

Located on the ground floor of CastleCourt, the new Insomnia café enjoys a prime, high-traffic area within the centre, it can be found in the immediate vicinity to the soft-play area and the Smithfield Market entrance.

The store design reflects Insomnia’s coffee heritage whilst also taking inspiration from vintage tea shops and industrial urban lofts. A welcoming and comfortable space using fabrics and natural finishes punctuated with quirky and fun branding evokes a great ambience. Wall features include clocks made from cups bought in second-hand shops in the Liberties, Dublin.