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LK Communications ‘Bags’ Lidl PR Account

Holywood Agency Wins Prestigious Account Following Six-Way Pitch

Lidl, Northern Ireland’s fastest-growing supermarket, has confirmed LK Communications as its retained PR partner in Northern Ireland following a six-way competitive pitch.

The leading global retailer, which launched in Northern Ireland in 1999 and currently has 38 stores across the region, has appointed LK to handle communications across its core brand, consumer, corporate and community pillars.

Reporting to Lidl’s Head of Communications on the island of Ireland, Aoife Clarke, LK will seek to build strategically on the company’s Northern Ireland brand presence and purpose, continue its communications momentum, and support its ambitious growth plans.