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Tayto Launches £1m Campaign

Tayto NI Launches Crisp £1 Million Campaign With Bite

Iconic Northern Ireland heritage brand Tayto has launched its largest-ever TV, digital and promotional campaign as part of a major £1 million brand rejuvenation programme.

Reinvigorating the well-loved crisp brand for current and new generations and underlining the strength of its taste credentials and proud association with Northern Ireland, the campaign reveals new-look recyclable and redesigned packaging across its entire snack range and its first creative TV advertising undertaken in more than 15 years.

Established in 1956, Tayto Northern Ireland’s parent company, Tayto Group Limited, is one of the largest crisps and snack makers in the UK and Ireland, producing more than five million bags a day across 7 sites and exporting to more than 40 countries across the world.

With more than 360 staff and famous for its Tayto Castle and Mr Tayto visitor experience in Tandragree, Tayto remains a family-owned business with an unrivalled product portfolio that includes Golden Wonder, Real Crisps, Mr Porky, Ringos and, of course, Tayto.