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Tayto Thrills with Launch of ‘The Big Yella’ Ride

Tayto is set to thrill NI adventure-seekers with the unveiling of ‘The Big Yella’ slide as the latest high adrenaline outdoor activity at Todd’s Leap in Dungannon.

The 180 ft long four-person slide will see thrill-seekers reach speeds of up to 40 mph as they descend the bright yellow slide and land on the Tayto rainbow.

The much-loved crisp brand has partnered with Todd’s Leap activity centre as part of its #TaytoHappy campaign and £1m investment in its brand assets, having recently launched its largest-ever TV, digital and promotional campaign and revealed new-look recyclable and redesigned packaging.