Industry leaders get behind Visit Belfast campaign to drive ambitious business tourism growth for the city
Belfast’s official tourism marketing agency, Visit Belfast, has lifted the lid on a brand new marketing campaign designed to rapidly accelerate the volume of inbound business conferences and events taking place in the city.
Emphasising the importance of business tourism to Belfast and Northern Ireland and developed by Visit Belfast with 13 key major partners from the city’s tourism industry – Belfast Makes Sense – was officially launched at International Confex 2019 in London.
Focused on Great Britain and international markets, the digital-led campaign is the largest dedicated business tourism marketing initiative ever undertaken by the city, incorporating a new website, compelling video content, targeted advertising and public relations to support ambitious sales growth.
Uniquely, the year-long campaign will also feature a range of high-profile conference and event organisers and new testimonials from previous clients who are championing the city based on their own positive experience.