Ardmore acquires Belfast eCommerce specialist BFG Digital

Leading creative advertising and marketing agency Ardmore has acquired award-winning eCommerce consultancy and digital marketing specialist Built For Growth Digital (BFG Digital).

Based at the Catalyst innovation hub in Belfast with 20 staff, BFG Digital was founded in 2000 as Export Technologies and has grown to become one of Northern Ireland’s top digital marketing agencies, representing more than 50 high-profile clients and brands in the UK and Ireland companies including Ann’s Cottage, Camping World, Newbridge Silverware and DV8 Fashion.

Since its inception, BFG Digital has helped its clients generate over £1.5 billion in online sales.

Based in Holywood, County Down with a team of more than 60 staff, Ardmore is a global industry leader in behaviour change, tourism and transport, food, fashion and FMCG, and a Campaign UK Top 30 regional agency, representing a range of premier clients including Network Rail, Stena Line, Lidl, Dale Farm, Phoenix Natural Gas, Power NI, Translink, Progressive Building Society, Destination British Columbia and National Trust.

The partnership means the two companies can better capitalise on the fast-growing demand for high performance eCommerce solutions which rapidly accelerated throughout the pandemic as more businesses embraced online channels to reach their customers remotely.

The deal also sees the two companies partner with a world class eCommerce platform provided by Catalyst-based IRP Commerce. This partnership creates the capacity to support global growth ambitions for merchant clients – Ardmore is already a longstanding partner and shareholder in Worldwide Partners Inc. (WPI), a global network of more than 70 independent agencies in over 40 countries.