07/09/2021
Lidl Northern Ireland crunches new £11 million supply deal with fresh food producer Willowbrook Foods
Lidl Northern Ireland has awarded Newtownards-based fresh food producer Willowbrook Foods an expanded supply deal worth £11 million – almost double its previous contract – to supply 25 new lines of fresh convenience foods across its network of 210 stores throughout the island of Ireland. The new contract with Lidl Northern Ireland represents an 83% boost on last year – and will see 25 new product lines introduced across its premium range of ready meals, stir fry and deli salads. Since the beginning of its relationship with Willowbrook Foods in 2011, Lidl Northern Ireland’s supply deal has helped to create 100 new full-time roles, in addition to providing access to sales in the UK and Republic of Ireland markets.