Lidl Northern Ireland tackles period poverty with launch of major new initiative offering free period products to shoppers

Lidl Northern Ireland becomes first supermarket in the region to support those affected by period poverty in major new initiative backed by Homeless Period Belfast

Lidl Northern Ireland is set to become the first supermarket retailer in Northern Ireland to provide free period products to customers in need as part of a major new initiative aimed at tackling period poverty.

The new initiative, which is being backed by Homeless Period Belfast, will see the retailer offer a dedicated coupon for a free box of sanitary pads or tampons per customer each month, redeemed through the Lidl Plus app.

Since April, Lidl Northern Ireland has also been making regular donations of sanitary wear to the Simon Community Northern Ireland to ensure people experiencing homelessness – who may not have access to a smartphone – can access these essential products.

The announcement comes after Lidl Ireland successfully rolled out the scheme in the Republic of Ireland earlier this year which has seen more than 20,000 sign ups to avail of the coupon and follows the launch of the Lidl Plus app in Northern Ireland in May.