New Ambassador Circle launched to promote Northern Ireland as a leading international business and events destination

A new initiative, the Ambassador Circle, was launched today to target and significantly grow the number of international business events hosted in Northern Ireland and promote Northern Ireland as a leading business and events destination.

The Ambassador Circle will bring together business and academic leaders in advanced manufacturing, technology, life and health sciences, food and drink and financial, professional & business services to help identify, target and attract key business events and conferences to the region.

It is a joint initiative between Invest Northern Ireland, Visit Belfast, Tourism NI and Visit Derry.

Speaking about the Ambassador Circle, Economy Minister Gordon Lyons, said:

“My department’s 10X Economy Vision and the Tourism Recovery Action Plan set out bold ambitions for the economic recovery and future growth of Northern Ireland. International meetings and events play an important part in this.

 “Business events and conferences generate mid-week, year-round demand to our venues, hotels and hospitality sector. They also have the unique ability and power to showcase the amazing, world-leading skills, knowledge and innovation that exist in Northern Ireland, putting the region on the map as an exciting place to visit, do business and invest in.

 “I therefore welcome the efforts of Invest NI, Visit Belfast, Tourism NI and Visit Derry in establishing The Ambassador Circle to harness the support of the local leaders across business, research and academia to attract more business and conferences to Northern Ireland.”