Olympic heroes unite to put mental health in the spotlight with launch of Lidl Northern Ireland’s Sport for Good campaign

Lidl Northern Ireland’s Sport for Good campaign returns for third year to promote positive mental health through sport within local secondary schools

Lidl Northern Ireland has teamed up with local sporting heroes including six-time Paralympic gold medallist swimmer Bethany Firth, Olympic gymnast Rhys McClenaghan and Olympic runner Ciara Mageean to launch the 2021 Sport for Good campaign, in partnership with children’s charity the Youth Sport Trust.

Established in 2019, the Sport for Good scheme aims to encourage and support young people to make the most of the physical and mental benefits of sport participation. Over the last two years, Sport for Good has supported more than 80 sports clubs and schools across Northern Ireland and provided more than £220,000 in funding to encourage more young people into sport.

With 45 per cent of young people in Northern Ireland saying their mental health has worsened since the start of the Covid-19 pandemic*, this year’s Sport for Good campaign is focused on boosting young people’s social skills, self-esteem and body confidence through sports participation and supporting young people across the region with the roll out of a dedicated Mental Health Athlete Mentorship Programme.

Lidl Northern Ireland shoppers can nominate their local secondary school to win a place on the Mental Health Athlete Mentorship Programme by visiting their local Lidl store and making a purchase to receive a qualifying Lidl receipt containing a 10-digit code. Receipt codes must be submitted online along with the secondary school nomination for a chance to be in with winning. Entries can be made via the dedicated Sport for Good online entry form at lidl-ni.co.uk/lidl-community-works. The competition is open now until Sunday 28th November.