One of Northern Ireland’s largest motor retail groups, Shelbourne Motors, has overhauled its communications network as part of a new digital investment designed to drive greater connectivity across its operations.

Last year, the long-established family firm opened a new, state-of-the-art £5 million multi-franchise complex in Newry, adding Renault, Dacia and Kia retail outlets to its citywide business.

In a next-stage development, the Newry and Portadown-based company has now completed a significant overhaul of its telecommunications network by introducing the latest Cloud-based technology to enhance all phone and digital services for customers, staff and suppliers.

The work was carried out by Northern Ireland’s leading independent telecommunications and IT company, Rainbow Communications, which installed a new internet-based telephony system, including a new, dedicated leased line which ensures that all internet traffic can travel uninterrupted and securely between sites.

Founded in 1973 and recognised as one of the most progressive, growing car dealer groups in Northern Ireland, Shelbourne Motors is an award-winning company, employing more than 130 staff across outlets in Newry and Portadown. In addition to representing top global car brands including Toyota and Nissan, the company also operates an industry-leading, purpose-built used car supermarket, Autoselect, a rental division, body repair shop and valet centre.