Leading retail and hospitality app launches ‘Shop Local’ Christmas campaign to support jobs and the economy


Retail NI backs call from the Roam Local app to support independent retailers in Belfast and beyond over Christmas and New Year


The team behind a ground-breaking app designed to drive interest, footfall and spend to high streets and town centres and support retail and hospitality jobs has launched a new campaign to encourage shoppers to spend local this Christmas and New Year.

The multi award-winning app – Roam – which works to encourage local people to experience more on their doorstep and discover the new trends, deals, discounts available from thousands of locally-based businesses in every town and city, was successfully launched in Northern Ireland earlier this year.

After a tough few years for retail and hospitality businesses, it has never been more important to shop locally.

Research from Indie Retail found that for every £1 spent shopping online, only 5p makes its way back to the neighbouring community – whereas spending the same amount at an independent business helps to generate between 50p and 70p for the local economy.

Roam founder and CEO Andrew Bartlett said:

“We want to celebrate the best of what Northern Ireland has to offer for every consumer this Christmas while also providing support to local businesses which are at the heart of our communities.

“We built the Roam Local platform specifically to create a local user community that shines a spotlight on the all great retail and hospitality amenities located right on our doorstep while also helping businesses turbo-boost how they digitally market themselves to interact more with consumers and visitors in an informative, fun and safe way.

For many businesses, Christmas makes up at least a quarter of their annual sales, which is why the festive season is critical for many. This campaign urges everyone to get directly involved.”


Visit https://roam-local.co.uk/ for further information.