LK Communications has partnered with former BBC journalist and presenter Jim Fitzpatrick to launch MediaEdge, a premium new, dedicated, and tailored media training service designed to equip business leaders with the tools, techniques and confidence to navigate even the most challenging media environments.

The new offering presents a powerful blend of real-world media insight and expert coaching – carefully crafted to enable leaders and their teams to deliver strong media performances.

Covering a range of topics including presentation skills, delivering key messages with clarity, techniques for handling difficult questions, and crisis communications, MediaEdge sessions will be delivered by Jim Fitzpatrick alongside LK Communications’ team of consultants made up of former journalists and communications experts.

With over two decades of frontline media experience, Jim is a former Editor of Economics and Business at the BBC, where he was also presenter of The Politics Show and an investigative journalist for the award-winning BBC current affairs programme Spotlight. He is currently Consulting Editor at The Irish News and hosts its weekly Trading Up podcast focused on business and entrepreneurship.

Jim Fitzpatrick said:

“Most people aren’t used to sitting across from a journalist, never mind doing so with a microphone or camera rolling. Even experienced leaders can find it daunting. But with the right preparation, anyone can learn to stay composed, think clearly, and make their message count.

“MediaEdge is about more than just avoiding mistakes – it’s about helping leaders perform at their best in the moments that matter most. I’m delighted to be working with LK Communications to offer this new service.”

With first-hand experience interviewing political leaders, CEOs and public figures across Ireland, the UK and the US, Jim knows exactly what media professionals look for in an interview – and how to help you deliver your key messages well, even under pressure.

Whether preparing for media interviews, press briefings or public statements, MediaEdge will equip you and your team to communicate with confidence, clarity and credibility.

LK Communications Co-founder and Managing Director Nikki Larkin added:

“We are incredibly excited to introduce MediaEdge in partnership with Jim Fitzpatrick. This new, dedicated media training service is an important addition to our existing range of strategic communications services that we believe will bring significant value to business leaders across Northern Ireland and beyond.

“Jim is one of the region’s foremost journalists and broadcasters with a reputation for asking hard questions and distilling complex issues with clarity. His deep understanding of the media landscape, combined with his ability to coach and challenge in equal measure, makes him the perfect partner for this dedicated training programme.”

A range of MediaEdge packages are available, including half-day and full-day programmes, group training, and one-to-one sessions for senior leaders.

To schedule a session or learn more about MediaEdge, get in touch with the team at connect@lkcommunications.co.uk or by calling 028 9042 7004.